These days designers want to make product layer by layer instead of using traditional molding or subtractive methods. Additive manufacturing fills that desire and thus become one of the most revolutionary technology in the field of manufacturing. With this technology- a manufacturer can turn any conceivable shape into a real product with a lightweight design. EOS Additive Manufacturing opens up a whole new universe of production possibilities for designers and design engineers. In the conventional manufacturing process, design changes cannot be implemented at shorter notice and individualized serial production involves considerable efforts. This puts extra strain on industry segments that deal with jewellery, watches, and footwear businesses. As they struggle with increasing raw material prices, rising demand for individualized products and a need for more flexible and decentralized serial production. However, Additive Manufacturing is not subject to design restrictions and other constraints imposed by conventional manufacturing methods. Additive Manufacturing opens up a whole new universe of possibilities for designers and design engineers. Users can turn virtually any conceivable shape into a real product – economically, flexibly, quickly and involving minimum use of the material. By means of Additive Manufacturing, objects are built up layer by layer in a single process. The material is applied selectively as required, enabling products to be manufactured which are both stable and very light. Additive Manufacturing is based on an entirely digital process, ensuring consistently high quality, optimum scalability and short lead times. Production is economical from a batch size of one. Some lifestyle companies have already set up special departments in which product designers systematically sound out the possibilities of the new technology. They use Additive Manufacturing to produce furnishing items such as lamps and chairs as well as fashion articles such as jewellery, handbags, and glasses featuring unusual shapes and structures. In view of the benefits it offers, EOS Additive Manufacturing will become established on an equal footing with conventional production techniques in the years to come.